-Search Engine Optimization-

About Local SEO here at Kingston IT Solutions, Every small or multi-location company can grow their business and attract more customers using local SEO strategies. We explain what local search optimization is, and why using local SEO can help improve your online visibility.

Any business owner with an online presence has undoubtedly encountered the term SEO or search engine optimization when discussing website design or ecommerce. SEO defined simply is a set of techniques and practices used to make a website attractive to search engines like Google and Bing that scour the web for answers to search users’ queries. The site and its content should be configured in a way that prompts search engine algorithms to display it high on the list of unpaid, “organic” search engine results.

Search engine optimization (SEO) is a perennially hot topic among anyone who does business online.

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Local customers are turning to the internet to find local businesses – on desktop AND mobile devices

The age of the printed phone book is over, as more and more people are turning to the internet to find information about local businesses. Here are some statistics:

  • 96% of PC owners conduct local searches
  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local businesses
  • 50% of local mobile searchers look for business information (like a company’s address or phone number)
  • A whopping 78% of local mobile searches result in an offline purchase

(Sources: and

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Local search marketing is highly targeted and timely

The top reason people perform local searches is to find a business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt. By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.

Local search has the highest conversion levels of all local advertising channels

Online directories display a business’ name, address, phone number and sometimes additional information (like a menu or business description). Local directories dominate the first page of many local search results. Local directory marketing (just one of many local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual customer.

Grow your business using Local SEO

These local search trends are strong now and they’re only going to get stronger and more significant in the future, especially considering how keen Google is to keep the local search experience off your website.

Now is the time for you to take advantage of local SEO services and boost your business before your competitors catch on. All local businesses, from plumbers and builders to florists and accountants can improve their business and make more money through local SEO, so get started today!

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